Louise Bawden named IOC Sport campaign ambassador
2024.06.13
By informing players about the dangers and repercussions of competition manipulation, Believe in Sport seeks to maintain fair competition in sports.
Louise Bawden has been chosen by the International Olympic Committee (IOC) to be one of its six ambassadors for the “Believe in Sport” campaign, which aims to stop competitive manipulation for the 2024 Olympic Games in Paris.
Six ambassadors will serve as the faces of the Believe in Sport campaign for Paris 2024.
Other ambassadors include Pascal Gentil OLY (France, taekwondo), Nchimunya Mweetwa (football), Consuelo de las Heras (Chile, field hockey), and Maria Barakat (Jordan, NOC staff).
As a former Australian international, Bawden is a member of the FIVB Athletes’ Commission. She competed for her country in beach volleyball in Rio 2016 and indoor volleyball in Sydney 2000.
By informing players on the dangers and repercussions of competition manipulation, Believe in Sport seeks to promote fair competition in sports.
Every sport is seriously threatened by competition manipulation, which occurs when a player or official purposefully falters in a match or makes a conscious decision that sways the outcome. As a result, there is an unfair advantage gained, usually in the form of monetary or athletic advantages.
By teaching players and increasing awareness, one of the best methods to stop competitive manipulation is to educate athletes. Believe in Sport will carry out this task leading up to and during the 2024 Paris Olympics.
The Believe in Sport campaign has selected six ambassadors who will represent the campaign at the Athlete365 House in the Olympic Village in Paris in 2024.
The ambassadors for Bawden are Consuelo de las Heras (field hockey), Nina Kanto OLY (handball), Pascal Gentil OLY (taekwondo, France), Nchimunya Mweetwa (football, Zambia), and Maria Barakat (NOC staff, Jordan).
“It is a privilege to represent Believe in Sport at the 2024 Olympic Games in Paris,” Bawden declared.
“To safeguard athletes and the integrity of sport, it is imperative that they get education on the causes and repercussions of competition manipulation in a world where communication and accessibility are greater than ever.
